How trailers work, explained by someone who makes them.

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Trailer editor Bill Neil works at Buddha Jones making movie trailers that scare, excite, and, most importantly, get people to want to see a movie.

In this video, he explains the things that a trailer editor notices about trailers old and new, great and terrible, and somewhere in the middle. Starting with trailers from the '60s, he gets all the way to the present while reviewing techniques like sound design, “rug pulls,” and how to hide fake blood.

Note: The headline on this piece has been updated.
Previous headline: Movie trailer editor deconstructs iconic trailers

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